JUVENTUS SOLD A RIDICULOUS AMOUNT OF CRISTIANO RONALDO SHIRTS IN 24 HOURS
Juventus have forked out a whopping £99.3 million for a 33-year old Cristiano Ronaldo but they are already seeing some of the benefits his innate global appeal and marketability brings.
On Tuesday afternoon it was announced that that the five-time Ballon d’Or had ended his glittering nine-year association with Real Madrid, penning a four-year contract with the Bianconeri on terms that will see him earn a whopping €30 million a year in Turin
But while it’s some serious dollar to be forking out for a player not far off coming to the end of his career, Juventus are already feeling the power of his brand in terms of shirt sales.
Yahoo Sport in Italy say that in just 24 hours of Ronaldo being announced as a Juventus player and CR7 shirts hitting stores, an incredible 520,000 shirts were sold either online or in-store.
What’s more, these Adidas replica shirts are costing a reported €105 euros a pop and so if you do a bit of multiplication, you’ll see that it’s a shitload of cash made.
http://www.sportbible.com/football/news-juventus-sold-a-ridiculous-amount-of-ronaldo-shirts-in-24-hours-20180713
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