Executive MBA 2018 participants had the chance to attend the Branding & Brand Management Elective at the Legends Club of Allianz Stadium in Turin. The course included the testimonials about the case of Juventus Rebranding of Silvio Vigato, Co-Chief Revenue Officer, Head of Brand, Licensing and Retail Juventus Football Club, and Luca Adornato, Brand Development Manager at Juventus Football Club.
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Executive MBA 2018 participants had the chance to attend the Branding & Brand Management Elective at the Legends Club of Allianz Stadium in Turin. The course included the testimonials about the case of Juventus Rebranding of Silvio Vigato, Co-Chief Revenue Officer, Head of Brand, Licensing and Retail Juventus Football Club, and Luca Adornato, Brand Development Manager at Juventus Football Club.
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