Juventus, argubly one of the best teams in football world. With Ronaldo added to their roster, they are better than ever. My favourite player from juventus is Dybala. Recently they have changed their logo in mid (say july) 2017.
Original Question: Why did Juventus change their logo?
My impression is that they wanted a logo which was more flexible as a brand, and not as limiting as a traditional football crest. It is an attempt to position Juventus as an entity which is more than just football.Interbrand, the global brand consultancy behind the redesign, puts it this way:
Juventus aims to distil (sic) its essence into far-reaching experiences which can appeal to the football fan while being highly relevant to entertainment enthusiasts who are further away from football as a sport. The new logo is iconic and universal. It’s bold enough to make a statement, but flexible enough to appear alongside a wide range of new experiences—in the stadium and beyond. By leaving the team’s defining black-and-white stripes untouched, Juventus is bringing the illustrious legacy and spirit of one of Italy’s preeminent teams to new audiences and die-hard fans alike.
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